People are choosing better chocolate - transparently sourced, small-batch, and bursting with nuanced flavour from the cacao origin. Bullion is a British bean-to-bar brand, trusted by shops and cafés who want craft chocolate on their shelves.

For those that care about quality

Supplying retailers across the UK and beyond - from department stores to farm shops and independents. Bullion chocolate is small-batch, expertly crafted, and made for shops that care about quality, complex flavour, and chocolate to be experienced and enjoyed - or shared as a special gift.

“We already sold craft coffee and needed to offer the same level of quality in chocolate. Bullion supported us not just with retail, but also with drinking chocolate — helping us create an offering that truly feels aligned.”

Matt Cotrill, Steam Yard Coffee Co

Bullion in Situ

From neighbourhood coffee shops to luxury department stores, Bullion is enjoyed in some of the UK's most inspiring retail spaces. Here's where our chocolate calls home.

Our Range

  • Chocolate Bars

    Our chocolate collection is built around three core ranges, offering something for every taste. Hallmark celebrates timeless classics, Enriched brings exciting flavour combinations, and our Explorer Series showcases exceptional single-origin cacaos sourced from some of the world's finest growing regions.

  • Drinking Chocolate

    Our drinking chocolate range includes milk, dark milk, white and dark chocolate, available in a variety of cocoa percentages to suit every customer. With retail and professional formats available, it's the perfect choice for cafés, restaurants and retailers.

  • Not Chocolate

    Complete your range with our collection of chocolate-inspired products, including Bullirum cocoa liqueur, scented candles, curated gift sets and seasonal bundles. The perfect additions for retailers looking to offer something a little different.

View full offering, and pricing by creating a wholesale account.

Apply for Wholesale Account

Why Bullion Chocolate?

  • Small-Batch Craft Chocolate

    Every bar is carefully made in small batches in the UK, allowing us to maintain exceptional quality and highlight the unique flavours of each cacao origin.

  • Award-Winning Taste

    Our chocolate has been recognised by Academy of Chocolate (gold winners) and BBC Good Food, proving that our craft chocolate delivers exceptional quality that customers remember and return for.

  • Flexible Retail Support

    We don’t just supply chocolate - we partner with retailers. From merchandising advice to tasting events and staff guidance, we make it easy to showcase and sell Bullion chocolate in your store.

  • Transparent Sourcing

    We believe farmers’ prosperity is a key ingredient in exceptional chocolate. By working closely with trusted partners and cooperatives, we support smallholder cacao growers and ensure full traceability across our supply chain

  • Proven Sales Performance

    Stocked by over 100 independent retailers across the UK and internationally, Bullion chocolate is designed to stand out on shelves and drive repeat sales.

  • Premium Presentation

    Beautifully packaged and crafted to feel special, Bullion chocolate is a product customers value - perfect for enjoying themselves or gifting to loved ones.

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Collaborations & Own Label

From luxury retail to hospitality, we partner with brands to create exceptional bespoke chocolate. Whether it's a branded bar, a limited-edition collaboration or a unique gifting solution, every project is handcrafted from bean to bar and tailored to your vision.

Explore Bespoke Chocolate →

The Gold Standard

At Bullion, chocolate is about more than taste - it’s about craft, care, and responsibility. Our Bullion Gold Standards reflects everything we stand for: small-batch craftsmanship, ethical sourcing, transparency, and a commitment to exceptional, nuanced flavour in every bar. These values guide everything we do, from bean to bar.

About

Fancy a taste?

Complete a wholesale request and we’ll send you details on the full range - plus the chance to sample our bars. See for yourself why Bullion chocolate is the craft choice for shops, cafés, and independent retailers across the UK.

Start Your Wholesale Request

Any questions, contact us on:

hello@bullion-group.com
0114 296 0363

Please note our operating times are Monday-Friday 9-5

Let's work together